Visit Britain Media Centre

With the sunny weather set to continue and Britain’s gardens well and truly in bloom, the national tourism agency has released research which reveals that a staggering £7.8 billion was spent by tourists enjoying a garden in the UK, with a large chunk coming from younger visitors

Latest figures from VisitBritain show that Britain’s global appeal as a tourist destination is benefiting from its biggest ever image campaign, resulting in a potential £200 million of additional visitor spending in the UK over the next two years.

- BRIC markets find appeal in cities and towns across Britain -

- Record £5.3b spent by APMEA countries in 2012 representing 28% of UK's inbound tourism revenue -

- Cross-sector partnership to grow tourism visits 29% by 2020-
- £2m new partnership announced with Emirates airline

- France our number one inbound market with record numbers also seen from China -

- Over £1 billion spent by nearly 2 million visitors -

VisitBritain has once again joined forces with the European Tour Operators Association (ETOA) to deliver what is now the largest ever business-to-business tourism event promoting Britain internationally.

-Tourism agency taps into burgeoning ‘friends and relatives’ market witnessing ten year record levels-

With this year’s London Fashion Week once again receiving international acclaim, research released today by VisitBritain shows that Britain is also one of the world’s most sought-after destinations when it comes to international shoppers.