• 02 Nov 2010
Lord Coe endorses Samsung VisitBritain partnership

Agreement brings content to inspire participation and help millions to explore Britain

At a high profile event held beneath the iconic Tower Bridge today, Gyehyun Kwon, Vice President & Head of Worldwide Sports Marketing, Samsung Electronics, David Song, Managing Director of Samsung UK & Ireland and Sandie Dawe, CEO, VisitBritain revealed the detail behind an exclusive agreement designed to help promote Britain as a compelling destination for tourism before, during and after the London 2012 Olympic and Paralympic Games.

The agreement sets out the commitment to celebrate the Games in Britain and make available fresh information and content provided by VisitBritain to be preloaded on the Samsung Galaxy Tab from December 2010.

The parties will offer ‘best of’ recommendations for trips as well as accommodation and entertainment illustrated with stunning imagery and maps, all available free through a bespoke widget and application designed for the new Samsung Galaxy Tab. It is the latest move by VisitBritain to provide visitors to Britain from around the world with the best possible information about attractions the country has to offer. VisitBritain has already developed a range of social media platforms on Facebook and Twitter while, voted the world’s best national tourism organisation website, is available in 21 languages - opening up exclusive access to content for visitors to Britain from around the world.

Samsung, worldwide wireless communications partner of the Olympic Games, has committed to making this content available to all Galaxy Tab customers in the form of an application and ‘Best of Britain’ widget. The same contents will also be available for download on all Samsung smartphones through the Samsung Application Store. By delivering rich, compelling content in this manner, the two organisations hope to engage visitors of all ages - but particularly young people - to encourage online and offline participation in the Games and give a major boost to efforts to create a tourism legacy post 2012.

Seb Coe, Chair of the London 2012 Organising Committee of the Olympic Games and Paralympic Games said: “The London 2012 Games will be a fantastic way to showcase the best this country has to offer - to the spectators, tourists, athletes and media alike. Now visitors will have a chance to find out the best things to do and see in Britain, making sure their experience during the London 2012 Games is the best it can be.”

Secretary of State for Media, Culture and Sport, Jeremy Hunt, commented, “The London 2012 Games provide a fantastic opportunity to boost UK tourism and stimulate lasting economic growth. The Government is investing around £50 million in tourism marketing, and challenging industry to match that to create a £100 million marketing fund to capitalise on 2012 and beyond. This partnership between VisitBritain and Samsung is a great example of what can be achieved when the public and private sectors come together. The UK has one of the most vibrant and varied tourism offers in the world and innovative ideas like this, along with our new marketing fund, will help to encourage more visitors to our shores.”

Sandie Dawe, CEO VisitBritain added, “This exciting partnership with Samsung is about creating an increase in tourism in Britain in the run-up to the London 2012 Games and after. VisitBritain believes that by sharing stunning images, video and information that shows Britain at its best we will encourage people in growing markets around the world – and particularly younger travellers - to visit. We hope that tourists who consult the Samsung-VisitBritain app will be inspired to explore the whole of the UK.’’

Reflecting on today’s announcement, Mr. Kwon of Samsung Electronics offered: “Samsung is committed to Britain and London 2012. Customers can look forward to consuming exclusive content from VisitBritain on the Galaxy Tab and we hope this combination of great content on a great wireless device will enrich the experience for all of us.”

Notes to Editors:

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

About VisitBritain

  • VisitBritain, incorporated under the Development of Tourism Act 1969 as the British Tourist Authority, is Britain’s national tourism agency, responsible for marketing Britain overseas. We work in partnership with thousands of organisations in the UK and overseas to ensure that Britain is marketed appropriately and effectively around the world. We also work to realise the potential of the tourism industry within the UK itself.
  • British tourism as a whole, both domestic and overseas, is worth £115 billion a year and supports 2.6 million jobs. Overseas visitors to Britain spend £16 billion a year of which £3 billion goes to the Government in tax and duties
  • Every year 17 million visits are made by international consumers to VisitBritain’s global family of websites,, which together provide information in 21 different languages.
  • Bullet point about our 2012 marketing programme – to provide context for the Samsung partnership
  • VisitBritain is a Non-Departmental Public Body whose prime sponsor is the Department for Culture, Media and Sport
  • Follow us on twitter @VisitBritainBiz

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