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Union flags Return on Regent Street to Celebrate the Queen’s Diamond Jubilee

  • 18 Apr 2012
Union Flags on Regent Street, London W1

While London sleeps, Regent Street, London W1 will prepare for the Queen’s Diamond Jubilee with the installation of 140 Union flags that will be up from Monday 21 May to Monday 18 June.

Popular with Londoners, UK and international visitors alike, the flags are a fitting and patriotic tribute to one of London’s most iconic shopping streets – and to British Culture – in celebration of the Queen’s Diamond Jubilee. The gigantic flags were hugely popular when first displayed to celebrate the Royal Wedding of William and Katherine in 2011.

Commencing at the BBC building, north of Oxford Circus, a sky of 140 flags suspended from 28 crossings will lead to Piccadilly Circus before continuing down Regent Street in the south. Each flag measures 4 x 2.5 metres in size and will create a striking backdrop to one of the world’s most famous historical shopping thoroughfares. Heddon Street and Swallow Street, Regent Street Food Quarters, will also have Union flag bunting in the street.

Annie Walker, Director of the Regent Street Association, says: “We are so delighted the flags are returning, especially when the world will focus on London during the Olympic year”.

Many of the shops and restaurants on Regent Street are preparing for a record number of visitors arriving into London’s West End in the lead up to the Olympics and for the Royal Diamond Jubilee celebrations.

Harold Tillman, Chairman of Jaeger says:

“Following The Crown Estate’s great success in celebrating last summer’s Royal Wedding celebrations, we are delighted that the flags are returning to London’s Mile of Style to commemorate The Queen’s Diamond Jubilee. The stunning display of flags will truly welcome visitors from around the world to the heart of London’s West End, and to one of the most historic and vibrant shopping destinations in the world.”

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For further information, images and broadcast roll please contact Rufus Stone or Sarah Millar.
Tel: +44 (0)20 7287 9601
Email: rufus.stone@sisteris.com or sarah.millar@sisteris.com

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