Visit Britain Media Centre

- BRIC markets find appeal in cities and towns across Britain -

- Record £5.3b spent by APMEA countries in 2012 representing 28% of UK's inbound tourism revenue -

- Cross-sector partnership to grow tourism visits 29% by 2020-
- £2m new partnership announced with Emirates airline

- France our number one inbound market with record numbers also seen from China -

- Over £1 billion spent by nearly 2 million visitors -

VisitBritain has once again joined forces with the European Tour Operators Association (ETOA) to deliver what is now the largest ever business-to-business tourism event promoting Britain internationally.

-Tourism agency taps into burgeoning ‘friends and relatives’ market witnessing ten year record levels-

With this year’s London Fashion Week once again receiving international acclaim, research released today by VisitBritain shows that Britain is also one of the world’s most sought-after destinations when it comes to international shoppers.

-Inbound tourism experiences best year for spend in Olympic and Diamond Jubilee year-

The contribution of inbound tourism to the UK economy has continued to grow in 2012, with latest figures showing a record £19bn in spend, a four per cent rise on 2011.

- Chinese top the romance table along with UAE -
It seems us Brits aren’t the only hopeless romantics. VisitBritain’s post-2012 Games research⁽¹⁾ indicates that along with our world renowned culture and heritage, Britain is seen across the globe as a great place to wine and dine your loved ones.